Climbing professionals in social media stress, climbing ethics under pressure | Lacrux TV

Climbing professionals are under increasing pressure to have a permanent online presence. Where does this pressure come from and what influence does the increasing marketing pressure have on climbing ethics? What about honesty and transparency?

The program is presented by Bächli Bergsport and Petzl

With the professionalization of climbing, the pressure on professionals to have a constant online presence has increased. What impact does this have on the choice of projects and the way in which they are communicated? And how does increasing marketing pressure influence the interpretation of climbing ethics?

We have information about these and other exciting topics Adam Ondra, Jakob Schubert, Alberto Gines Lopez, Shawn Raboutou, Stefano Ghisolfi, Stefan Glowacz, Federica Mingolla, Edu Marin and other climbing professionals.

Lacrux TV: Climbing professionals in social media stress | Climbing ethics under pressure

Exped Serac 45: Weatherproof & puristic all-season alpine backpack

The Serac 45 is the ultimate companion for mountain lovers who want to travel quickly and easily. The high-quality 420D ripstop nylon with sealed seams reliably keeps out moisture and snow. The large main compartment with a white interior coating ensures optimal organization, while the roll-top closure and water-repellent zippers keep the contents dry.

The Serac not only scores points with its functionality, but also with well thought-out details such as a long side zipper that allows quick access to the essentials. The spacious front compartment offers space for winter equipment, and the Serac also has two ice ax holders and daisy chains for additional fastening options.

Serac by Exped
The Exped 45 from Exped is a weatherproof, puristic all-season alpine backpack for mountaineers who want to travel quickly and easily.

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Credits: Cover image (background by Gian Cescon / Unsplash)

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