Climbing professionals are under increasing pressure to have a permanent online presence. Where does this pressure come from and what influence does the increasing marketing pressure have on climbing ethics? What about honesty and transparency?
The program is presented by Bächli Bergsport and Petzl
With the professionalization of climbing, the pressure on professionals to have a constant online presence has increased. What impact does this have on the choice of projects and the way in which they are communicated? And how does increasing marketing pressure influence the interpretation of climbing ethics?
We have information about these and other exciting topics Adam Ondra, Jakob Schubert, Alberto Gines Lopez, Shawn Raboutou, Stefano Ghisolfi, Stefan Glowacz, Federica Mingolla, Edu Marin and other climbing professionals.
Lacrux TV: Climbing professionals in social media stress | Climbing ethics under pressure
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Credits: Cover image (background by Gian Cescon / Unsplash)