Keyword: Social Media

Style debate: Stefan Glowacz on the mixing of pink point and red point ascents, media change and pressure in climbing.

Style debate: Matty Hong on preclipping, mixing pinkpoint and redpoint and chipping & gluing.

Instagram, Facebook and Co have also changed the marketing options for mountaineers. In the meantime, alpinists like to be harshly criticized for their appearances in the digital media. But why actually? And what does a social media pro have to say about it?