Keyword: Reinhold Messner
Instagram, Facebook and Co have also changed the marketing options for mountaineers. In the meantime, alpinists like to be harshly criticized for their appearances in the digital media. But why actually? And what does a social media pro have to say about it?
The book author, museum curator and retired alpinist Reinhold Messner on wives, fathers and friends as mountain partners, the abuse of the word camaraderie - and envy as a companion.
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